Marketing Corner Talks

Marketing Corner Talks

🎙 Welcome to Marketing Corner Talks! At Marketing Corner Talks, our mission is to assist professors and faculty in bringing experiential learning to life by integrating local business case studies into their courses. Starting in Vancouver, we connect classrooms with real challenges faced by local entrepreneurs, equipping students with the opportunity to apply theory in practice while strengthening ties between academia and the community.

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Teaching Marketing by Bridging Academia and Industry with Dr. Gabriela Birnfeld Kurtz

Recent Episodes

Nov. 12, 2025

Teaching Marketing by Bridging Academia and Industry with Dr. Gabriela Birnfeld Kurtz

In this episode of Marketing Corner Talks , host Dave Keighron launches the show’s new format of blending real-world marketing conversations with student voices and applied learning insights. Joining him is Dr. Gabriela Birnf...
Oct. 15, 2025

From Lockdown to Launch: How "We Make Games" Built a Hit with "Teddies vs. Monsters"

In this episode of Marketing Corner Talks: Business Edition , host Dave Keighron sits down with Javier Lavalle , co-founder of We Make Games , the indie board game publisher behind the breakout hit Teddies vs. Monsters . What...
Sept. 24, 2025

Pascal Zirn on Building Crushy Social and Redefining Social Connection [Ep. 51]

In this episode of Marketing Corner Talks , we sit down with Pascal Zirn , founder of Crushy Social, Inc. , to explore what it takes to disrupt the dating app industry. Crushy dares to say no to endless swiping, predatory pay...
Sept. 18, 2025

From Red Wagon to National Shelves: Squamish Water Kefir (Soon to be: Everwell) on Scaling Probiotics With Purpose. [Ep. 49]

From a red wagon in Squamish to national shelves, Sabrina Horlyck & Kristin Campbell turned “magic potion” gut tonics into Squamish Water Kefir — one of BC’s most innovative wellness brands. 🌱 Now, they’re rebranding to Everw...
Sept. 15, 2025

Ray Wang on building RW Digital with analytics, trust, and technical grit. [Ep. 47]

🎧 New Episode Drop! 📊 Analytics. Integrity. Results. From coding at night to consulting by day, Ray Wang built RWDigital to close the gap between strategy and technical execution. In this episode, we dive into how his Vancouv...
Sept. 10, 2025

Fair Trade to Fabric Waste - Jackee Kasandy on Building Ethical Retail for a Sustainable Future. [Ep. 50]

In this episode of Marketing Corner Talks – Business Talks Edition , host Dave Keighron sits down with Jackee Kasandy , founder of Kasandy Inc. , a Vancouver-based social enterprise redefining commerce through fair trade and ...